On the 4th January yahoo had malware infected ads
Source's http://edition.cnn.com/2014/01/05/tech/yahoo-malware-attack/
http://news.cnet.com/8301-1009_3-57616617-83/yahoo-users-exposed-to-malware-attack/
Please excuse my bad English
Source's http://edition.cnn.com/2014/01/05/tech/yahoo-malware-attack/
http://news.cnet.com/8301-1009_3-57616617-83/yahoo-users-exposed-to-malware-attack/
Please excuse my bad English
Thanatos2k said:It's decent but not an entirely accurate description. Often, B has controls they can use to block certain types of things at the C and D level. Also, the many Cs of the world are working really hard to keep out the disreputable Ds, some far more effectively than others. When is the last time you saw malware get hosted on the front page of Yahoo, ESPN, or Forbes?Atmos Duality said:Yes, they do decide who advertises on the site.KisaiTenshi said:It's the website itself that decides who advertises on their site. That is handled by whoever is the broker for the advertiser and website.
And that "who" includes enormous internet ad-conglomerates like Google, Doubleclick, Quantiserve etc. all of whom have an incredibly large pool of clients.
If you're following so far, the web of relationships so far looks like this:
(A) End Users <<< (B) Content Sites (ie, The Escapist) << (C) Ad-conglomerates << (D) Clients Looking for Ads
Now, (D) wants exposure for their stuff to reach (A).
(D) can be anyone. From a legitimate business to a public-awareness group to scum-sucking thieves posing as a business or web service.
(C) takes on clients from (D) and pays (B) for exposure to (A).
Since (C)'s main goal is exposure, it's in their best interest to get as wide of a reach as possible towards (A).
The larger (C)'s network, the more value they have to (D).
Eventually, (C) got too big to care if some illegitimate clients from (D) slipped through (malware, scammers, thieves, etc). It's not like anyone could sue them; it's not their fault, it's just (D)'s.
So they will gladly route any shit tagged for a given demographic to (B) regardless of what it actually is.
If/when (A) has problems because of (D)'s dickery and (C)'s negligence, (B) is stuck in the unpleasant position of having to listen to (A)'s complaints directly. Contrary to what you think, (B) has less say in what (C) gives them because (C) is what keeps (B) in business, and (C) knows it. (B) may file complaints or blacklist domains owned by (D) routed to them via (C) but it's an uphill battle for (B) just due to the volume of crap (C) routes from (D) or due to limitations forced upon (B) by (C)'s system
The problem most of the time is a lack of interested high quality Ds and too much space on Bs. So rather than not show anything, Bs will let Cs show the lower quality Ds just to make some money. This *is* a problem at the B level, they do not have to sign up with every C on the block and let the highest ROI ad through.