Dumb article. You make the kind of sweeping presumptions about woman as this guy makes about men and you get branded a horrible, misogynistic pig?
There's no way friend-zoning is not a thing. I often see people try to explain it away, but really just end up paraphrasing what the friendzone actually IS (at least based on how I and many people I know have come to understand it). Besides, I've too often seen people (men AND woman) openly admit that they "friend-zoned" someone because they'd been friends too long and
a.) didn't see them that way anymore because they'd gotten so used to them as a "friend".
b.) didn't want to ruin the friendship (not even bullshit. They'd been friends so long that they didn't want sexual feelings crowding one of the only stable things in their life)
c.) aren't physically attracted to them where they once might have been
d.) no longer find them interesting or exciting
or
e.) are now interested in/dating someone else
I honestly do believe a lot of people will opt out of a more stable relationships in favor of a quick and steamy relationship that's based purely around superficial feelings of attraction. Thus when a person doesn't fit that ideal or is no longer "interesting", then they're ruled out as a prospective partner. That doesn't mean I think people should have free reign to ***** about friend-zoning. It's human nature, boo hoo. I also think that most of those relationships wouldn't have lasted even if they did happen, since the party that did the friend-zoning might not have been more focused on getting a chemical high out of the relationship anyway. Similarly, I think a lot of people who whine about getting friend-zoned do objectify the object of their affections and don't actually think of how well the relationship would really work. Still doesn't mean that people fabricated the friend-zone as a purely passive-aggressive way to deflect their own inadequacy.
For instance, there's a girl I work with right now. When we first met, we went out a few times and she definitely showed some interest. If I'd asked her out then, she probably would have said yes. We're still good friends, but now? There's no way she'd say yes. We've known each other too consistently for too long. I'm now boring old co-worker with nothing new or interesting to offer. It would just be awkward. I'd probably turn her down as well, to be honest. Aside from lingering feelings of physical attraction I just don't see the relationship working. That's not me whining, that's the reality.
There's one key point I'd like to stress though: If they person never actually showed romantic interest in you in the first place, then they'd probably never liked you and you never even had a shot in the first place. I usually only use the term "friendzone" to refer to situations where there was some degree of mutual interest.