It's annoying because they're all bloody hipsters - they put a tentative toe into the deep, shark-infested waters of geekdom and suddenly proclaim that they are now nerds purely because being a nerd is "anti-mainstream", I guess. It personally irritates me because, well, they're just not nerdy. Their stupid fake big glasses (which, by the way, I find offensive as someone who actually has to wear glasses most of the time to, you know, see things) and their stupid and incredibly shallow sense of association with geekiness due to the fact that they, I dunno, watched Star Wars or something are just not 'enough' for them to earn the hard-won title of nerd. Most 'true' nerds (and I know that this is into 'no true Scotsman' territory) have actually had to put up with shit for it, and are genuinely invested in the culture whereas this new generation of hipster-nerds simply do something nerdy in only a minor degree and proudly shout from the mountains that they are nerd, which earns them extra hipster cred.
It's also fucking irritating because people who pretend to be nerds will still give somebody a funny look if they're just a bit too nerdy. It's like spray-tanning yourself and trying to hang out with black gangsters, but instead of being shot and beaten up you just end up walking away confused after you've spent a few hours feeling totally out-of-the-loop in a discussion about why Gendo Ikari is a bad parent.
