manythings said:
But it is a business deal between EA and the NFL so it isn't like it is EA just forcing people out of the market, they are paying a substantial amount to acquire that exclusivity. I don't really get why though at this point would they lose more if they stopped buying the rights, I wonder.
Well you might be right, but consider in 2004, before EA obtained the license, their two closest competitors were NFL2k, and Gameday... both of which abandoned making further installments after EA bought that right.
You are right however, EA has such a dominance over NFL football, that they really dont need the NFL franchise rights anymore. However I speculate part of the reason they keep on it is simply to eliminate any possibility of another competitor rearing its head and draining sales away from them. Which honestly in my book is the epitome of anti competitive.
I mean it took a law to break up the phone companies in the 80s. They tried to do the same thing with microsoft (and yes conspiracy theorists say that MS propped up apple for no other reason than to break antitrust litigation legitimacy) Just like the game, Monopoly is only really fun for the person whos got all the money.
Needless to say.. Ill buy madden 2011... in about 2-3 years when I can get it used for 1.99