I've known that this was coming for years...
Hell, give it a few more years, and these same entities will start forbidding LPs of any sort.
Why? Because big media would love more control over the exposure their products receive.
Eliminate non-affiliates and what does that leave? Just the cronies.
Spin it any way you like, or try to justify it with whatever interpretation of IP law you can muster.
In practice, the only way Lets Plays (paid or unpaid) could harm profit margins is if the game in question was bad.
Either bad as an experience, or bad as a game. (If a game can be experienced in full through someone else, it's a bad game.)
Oh, and feel free to scream "slippery slope" at me all you like. I give no fucks.
I heard it years back when I made my previous prediction about youtube, and how about that, I've been proven absolutely right today.
Scrumpmonkey said:
People will simply migrate away from YouTube. YouTube is already a giant corporate mouthpiece, they have killed what made people go there in the first place; democratization of content. Now it's like any other content provider; protecting the ingrained interests of a few giant IP holders ans swatting down the little guys.
Many have already started to move to Blip or other such services. They have lower visibility but higher revenues and much less interference.
Until the Powers That Be decide to threaten those other networks the same way they did to Youtube, anyway.
Also, you bring up an interesting dichotomy: it's rather telling how the only firms who legitimately have problems with advertised Lets Players are the biggest; the ones with by far, the most money already. While it's the little guys who lean more on Lets Plays to generate buzz without issue.
It seems so backwards, but it makes sense if the big firms are doing this in an attempt to deflect attention from their increasingly stagnant (and expensive) productions. What's the point of spending millions on having marketing spin, lie and upsell their product when an LP can expose the truth to undo all of it in moments?