Few things could be the reason for the mark down.
First: The retailer might mark the sale lower because of marketing concerns because of media coverage over the game. Surplus of units, Or just hyping the game more for more sales.
Second : Developers could be asking to lower the price in order to "pad" internal sales reports due out in a month "internally".
(This does not mean the game did badly in sales, but it could mean they want to make sure they hit the "estimated" sale numbers.)
First: The retailer might mark the sale lower because of marketing concerns because of media coverage over the game. Surplus of units, Or just hyping the game more for more sales.
Second : Developers could be asking to lower the price in order to "pad" internal sales reports due out in a month "internally".
(This does not mean the game did badly in sales, but it could mean they want to make sure they hit the "estimated" sale numbers.)