I like it. I'm struggling to say why, but I fucking love it. My first watch left me completely confused, but now I find it's consumed my second monitor and I'm watching/listening on repeat. The animation, the colours, the music. Everything just screams "LOVE ME" at me and I can only respond with "Yes, your Magnificence!"
As for the deeper meaning, it does seem to point towards media addiction. The video itself seems to point specifically to anime, with the initial bit being all unicorns and bubblegum. But the second things start to change you see the protagonist of the video witness the darker side of his obsession. Right to the point where he's forcefed a vision trip. I also found it interesting that the only way he seemed to be in control (when he started to fight back) was to indulge and become a part of it. At first I thought the transformation and FPS sequence was him overcoming it, but it doesn't really seem like it. He hasn't started fighting back, he's given in and that's the start of the seemingly never ending cycle. He can't beat them at their own game, so he gets his ass handed to him and the day starts over.
As for the deeper meaning, it does seem to point towards media addiction. The video itself seems to point specifically to anime, with the initial bit being all unicorns and bubblegum. But the second things start to change you see the protagonist of the video witness the darker side of his obsession. Right to the point where he's forcefed a vision trip. I also found it interesting that the only way he seemed to be in control (when he started to fight back) was to indulge and become a part of it. At first I thought the transformation and FPS sequence was him overcoming it, but it doesn't really seem like it. He hasn't started fighting back, he's given in and that's the start of the seemingly never ending cycle. He can't beat them at their own game, so he gets his ass handed to him and the day starts over.