Media Bias?

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ellimist337

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Sep 30, 2008
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I think it's safe to assume that most people accept the usual "liberal" and "conservative" tags that people have placed on the media. We're pretty much in agreement that FOX News, the Wall Street Journal, Bill O'Reilly, Sean Hannity, and Rush Limbaugh, among others, are extremely conservative, and that MSNBC, the New York Times, Keith Olbermann, Rachel Maddow, and Bill Maher, among others, are extremely liberal.

Another kind of bias exists; one that goes relatively under-discussed compared to the liberal/conservative arguments: a corporate bias. The premise of corporate bias is simple: in general, a media outlet will not report negatively on a product or company if that product or company pays to advertise through that outlet. For instance, if you see an ad for Mobile 1 Synthetic motor oil (just a random example) on CNN, you are unlikely to see a report on CNN that focuses on a negative about Mobile 1.

The media is a business first, and is therefore driven to make money above all else. This is the reason for stories about Britney Spears and Paris Hilton while other noteworthy stories go essentially uncovered. The same is true with glamorous or sensationalist stories. A great example is shown in Michael Moore's documentary "Bowling for Columbine," when the news crew in LA runs to cover what may or may not be (and turns out to not be) a shooting, but the crew had no interest in doing any kind of story about the pollution in LA; a much more serious problem to a larger number of people. These are the stories that are run and that get coverage, because these are the stories that people want and that make money.

This is understandable, but does that make it right? Journalism suffers because they won't report on certain topics fairly. It is the same with liberal or conservative slants; people don't get a full honest story, because the media is paid to present something to them in a particular way.

To put it in a gaming perspective, this story [http://www.escapistmagazine.com/forums/read/7.88882] ran yesterday through the News Room section of the forums. It's about accusations that MSNBC was interested in running a story about the PS3 which would have portrayed it in a very negative light. I've watched a significant amount of MSNBC programming in the last year or so, and I truly cannot remember a PS3 or Sony ad in their commercials. They certainly may have been there, but I don't remember them. I do remember, however, seeing Microsoft ads during their programming. I'm not saying there's any kind of corporate conspiracy or payoff, just that it's interesting how MSNBC allegedly chose to cover the PS3, and not the XBOX 360.

Another example is Game Informer, which skews it's scoring system to make it look like moderate scores (around 6 or 7) are much better than they actually are- scores that would actually be around 4 or 5. They do this because many of the games they would be scoring poorly advertise, and might pull their ads if they were discussed too negatively.

What do you think about media bias; conservative, liberal, or corporate? Which is the most significant or "worst" slant? Do you have any examples? Any solutions?
 

GenHellspawn

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Jan 1, 2008
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Personally, I think media bias is simply a way to make people intentionally insulate themselves from opposing viewpoints. People with any particular bias won't give anybody else a chance to express their views, and won't bother trying to understand anything that doesn't agree with them.

This is why I don't watch much TV.
 

NewClassic_v1legacy

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Jul 30, 2008
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The biggest problem with this is that there's really no way for people to completely remove their personal bias. Even if a company or media outlet does not establish a bias, then it's very likely that the article writer, editor, or anything could have a bias. That's not to say this is always the case, but it's something to consider, as usual.

Personally, this seems to be a bit of a conspiracy stretch. I frankly doubt that advertising revenue has a lot to do with how the outlet decides to make articles. I suppose it's possible, but it just doesn't strike me as likely.

Maybe that's just me, though.
 

Trivun

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Dec 13, 2008
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Interestingly, this was in my student newspaper last week (yes, I've noticed I'm inadvertently plugging my student union and paper a lot in the past couple of days, I suppose it's just one of those things though.). I don't have a link to the article itself, but it basically stated this effect within broadcasting media and newspapers. Somewhat ironically, considering it was a letter from a reader printed in the paper, it was derisive of the fact that newspapers often make thinly veiled comments about the broadcast media (note my union also has a TV station and radio station online), stating that the newspapers are generally "owned by media conglomerates". Therefore, these conglomerates are focused on profit and selling as many papers as they can. Hence they become rivals to broadcast media, such as the BBC, NBC, ABC and so on. To quote from the article:

"A hesitant, wary, defanged broadcast media, reluctant to pursue innovation or boldness. Which suits media barons just fine, but has little benefit for the public."

Some people may be wondering what my point is here, and the point of the article I refer to. Especially as I now state that broadcasters are by no means innocent themselves of seeking profits and attention. A lot of radio and TV stations often have phone-ins and online votes where people can "have their say". This is, again, an attempt to publicise and basically acts as a method of competition between broadcast media and non-broadcast media.

My point, therefore, is that the media is a business. From the original newspaper companies set up in Fleet Street to the worldwide broadcasting of large corporations today, media organisations have always been driven by profit and apathy. Media is not dedicated to the ends that we look for, that is the benefit of informing the public in an unbiased and fair manner, but rather manipulates and shows bias against some events in a bid to change our opinion, and ultimately, to sell. The OP had it right when he said the media is "a business first, and is therefore driven to make money above all else".

EDIT: Again I need to mention my student union for this, but as a major example we held elections for the Student Executive (i.e. ruling body of the union) this week. My flatmate is a writer for the paper and was seen to be using any means necessary to encourage people to vote for one of his chosen candidates as the next newspaper Editor. At the same time, various candidates decided to use the paper to run ads and have comments made by readers promoting their campaigns. This same newspaper is not allowed to advertise non-union services in case it has an adverse effect on the revenue gained by the union itself. Just a brief thought for you there.
 

shatnershaman

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May 8, 2008
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Reminds me of the gamespot controversy.

http://en.wikipedia.org/wiki/GameSpot#Controversy

Bias is exactlly why I don't watch American new networks, its either extreme right wing or moderate right wing. CBC isn't too bad but I mostly get my news from the radio.
 

Merciless.Fire

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Feb 6, 2009
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This is the problem with mainstream media in general. It's all private business. They are out for their own good and the good of their allies and sponsors. They aren't here to give us the news how it should be given, they are here to give us news that will draw viewers to their sponsors so they make the largest profit. Look at The News Hour on PBS, probably the most unbiased television news show on TV, and its a non-profit station.

Not to be biased, but corporate bias does partially lean right, as giving the right an upper hand leads to legislative advantages as well as others.
 

UsefulPlayer 1

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Feb 22, 2008
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Of course. Why wouldn't be?

pfff....This world would not be what it is if things just worked logically or even correctly.
 

Anarchemitis

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Dec 23, 2007
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That's what I hate about Advertising and most outlets of information.
Look at everything, anything that nature did not produce. It was all built or designed by someone with a profit for a profit.
 

Radelaide

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May 15, 2008
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After studying Radio for two years, you start to learn a few things. The media will always be bias because the person writing the news will always have an opinion. Microsoft News Broadcasting Channel running a story on Sony's PS3? Well, there's a WORLD of bias. Propaganda is based on gross bias. Western news on the crisis in the Middle East? More bias.

It's a sad fact that you will never get a completely unbiased story, but if you research the facts well enough, you should be able to make your own educated assumption without being influenced heavily by bias.
 

ellimist337

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Sep 30, 2008
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avidabey said:
I don't see any problem with it whatsoever. Presumably, a single product will not be advertised everywhere, meaning that if there are negative stories to be run about them, they will be ran somewhere. It's the same thing with conservative/liberal bias; there will always be an outlet whose own slant counteracts that of another outlet.
I think the only problem with this is that many people don't diversify their media intake to get the full story. Just as many of the people who listen to Rush Limbaugh firmly believe that he's almost always right, despite logic to the contrary, people will get what they want from their preferred source. This is known as "selective exposure," and basically just means that people watch what interests them, and filter out (don't watch/read) everything else. Somebody who only watches MSNBC might see the allegedly negative PS3 story and take that for fact without doing any other research or listening to any other, more diverse, reports.

As I said, I watch a decent amount of MSNBC, which means that I probably agree with a lot of what they say. Being more liberal, I don't watch much FOX News. I've selected which source I'm being exposed to, and I miss out on anything FOX reports. Maybe they have a story on why 360's are bad and I never hear it because I don't watch it.
 

Ridergurl10

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Dec 25, 2008
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I have a great quote about this that I heard at the Federal Reserve in Chicago. I'm pretty sure Mark Twain originally said it, but I'm not 100% and I don't want to misquote so I'll do my best.

"If you don't read the news you are uninformed, but if you do read the news you are misinformed"

It's really true always have an eye for the agenda behind what you are reading!
 

Ridergurl10

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Dec 25, 2008
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Also on a side note that was mentioned in the OP, Michael Moore is one of the most biased individuals on the planet. Seriously watch his movies and ask about his motivations, he makes an occasional good point and backs it up with totally one sided and manipulated research. Sorry if that was off-topic I had to mention it!
 

pigmonkey

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Dec 24, 2008
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BudZer said:
Bill O'Reilly is a centrist, he's not right wing at all.

Anyway being unbiased is physically impossible.
Wow, that is by far the most idiotic post i've seen on the escapist. I agree that being completly unbiased is pretty much impossible but Fox news takes it to rediculas (and often hilarious) level. sorry for being rude but seriously if you don't think Bill O is right wing your either moronic or brainwashed.

anyway, the best way to avoid media bias is to get your news from comedy shows like The Daily show or The Colbert Report becuase there only agenda is to make you laugh.
 

Pseudonym2

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Mar 31, 2008
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I just finished taking a media bias class in college. The media is more pro status-quo than anything else, from what I've found.

I don't think MSNBC is that liberal. Occasionally, they'll have someone support the democrats or yell at Bill O'Reilly. The fired Phil Donahue for being the only person to speak out against the war despite being one of the most watched shows. GMC is one of the major war profiteers and owns MSNBC.

Watch war made easy to sea how war is portrayed in the media. If the link doesn't work just use Google video and search for war made easy.

http://video.google.com/videosearch?q=war+made+easy&oe=UTF-8&rls=org.mozilla:en-US:eek:fficial&client=firefox-a&um=1&ie=UTF-8&sa=N&tab=wv&ei=LaGfSZmrNJmQsQOMktnVCQ&oi=property_suggestions&resnum=0&ct=property-revision&cd=1#

The other example is Manufacturing Consent.

http://video.google.com/videosearch?q=manufacturing+consent&www_google_domain=www.google.com&emb=0&aq=1&oq=manufact#

I'm still in the process of finding another news source I can trust.
 

pigmonkey

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Dec 24, 2008
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avidabey said:
pigmonkey said:
Wow, that is by far the most idiotic post i've seen on the escapist. I agree that being completly unbiased is pretty much impossible but Fox news takes it to rediculas (and often hilarious) level. sorry for being rude but seriously if you don't think Bill O is right wing your either moronic or brainwashed.

anyway, the best way to avoid media bias is to get your news from comedy shows like The Daily show or The Colbert Report becuase there only agenda is to make you laugh.
If you believe that, you're as foolish as BudZer is.
my bad i worded that pretty badly, i meant that because there giving the news in a comedy setting its pretty easy to see what parts are actual facts and which are biased. I do relize that both those shows are very liberal lol.