...Really not specific to deodrant.DNA said:Oldspice disproves this argument about smelly goods. They insult your use of girly pathetic body washes.Sexual Harassment Panda said:That's crap...DNA said:They aren't even ON the bridge you think they are on is why this is blind hate. I didn't know a console could have a demographic. Because as it stands, screaming 12 year olds playing halo and MW2 online is the most populace "demographic" which then in turn, eliminates you as a "core demographic".Sexual Harassment Panda said:"Gaming's not just for sweaty thirty year olds in Metallica t-shirts".DNA said:Because microsoft said it, and the internet hatemachine is so blind by microsoft hate it canont even tell when its being defended.Diddy_Mao said:Wait why are we getting upset about this?
Microsoft said that gaming isn't for Sweaty 30 year olds in Metallica T shirts. How is that a bad thing?
There's been a steady uphill battle to prove that "gamers" aren't a bunch of socially retarded morons with the attention spans of Ritalin kids. So why does this statement suddenly make people upset?
I've highlighted the part that makes this an offensive statement to the core audience, because the word "just" is what implies that that is their current demographic.
This could have been worded a thousand ways that wouldn't have been so divisive. If they want to be Nintendo, that's fine, but they probably shouldn't burn the bridge...especially since they're not even half way across it.
Its an ice breaker addressing, in a marketing standpoint, an issue of stereotype prejudice that is portrayed on "the new hardware" every time hardware gets released.
They really could have promoted the new product to a new audience without saything anything about their existing fanbase. It was petty and tasteless...
"Buy our deodrant, it smells nice!"
"Buy our deodrant...or the girls won't have sex with you"
Honestly, which do you appreciate more? I'm willing to bet it's the positive marketing.
And its not crap. The ONLY reason people are upset about this, is because its microsoft. If sony would have said it making the punchline about the "30 something sweaty guy in band tee" promoting Move, it would have gone over without ANYONE even noticing. Some might have, because of a false sense of pride and displaced self importance.
There is no offense made here, and the people who ARE outraged, are acting ridiculous. Its like your new shoes just got stepped on in the club.
The oldspice commercials are meant to be absurd though..."Double sun power!!!"..."Building kick". They're appealing to your sense of fun rather than your prejudices and fears...it's certainly not the same as products aimed at teenagers carrying the message "Buy this or you'll have no friends" or "Buy our spot wash or the girls won't fuck you." Or in this case, "you can buy this product without being like our core audience...we know you don't like them".
I'm not offended, and you're right to cringe when you read some of the more dramatic responses. But...it's just slimey(a dick move, frankly)and as consumers we are well within our rights to disapprove.
I'm not even sure how to address your bringing up Sony, they're a rival company sure, but they did completely the opposite. Wasn't their whole bit along the lines of "Both hardcore and casual games are awesome, so don't be hating on anyone"?