just got my copy of Jam in the mail. I was thinking of getting Mogworld as a gift for my friend and holy crap what is up with the price?? I know it's a good book but $378 for a paperback? & it's not even signed! http://www.amazon.com/Mogworld-Yahtzee-Croshaw/dp/1595825290/ref=sr_1_1?ie=UTF8&qid=1350720879&sr=8-1&keywords=mogworld