Kopikatsu said:
If those practices were actually unpopular with the consumer base, then it would hurt their bottom line. If people stopped buying their games because of those practices, then they would quickly come to an end.
Well, they certainly haven't. Are you saying that people shouldn't voice those issues because it's clearly a profitable practice?
EDIT:
MarsAtlas said:
Most of their justifications are self-fulfilling however. People spend less money marketing female protagonists because they don't think female protagonists will sell well, which causes the game to undersell, which perpetuates the idea that female protagonists don't sell well. In fact, same thing applies to new IPs as well. Lots of new IPs don't sell well because they're not marketed because they don't think they'll recup the marketing costs because new IPs don't sell well because people don't know about the game because...
I can't be the only person who sees this stupidity for what it is, right? I'm not going to pretend that I'm immune to the mental pitfalls that all people run into, but you'd think that people whose jobs are to approach a situation as rationally and mathematically as possible would be more on guard against this.
Not going to deny that marketing definitely plays a large role, but I'd say that it's more than just the individual marketing of a single game and more the marketing of the whole genre of video games. Video games aren't typically marketed towards women, and men aren't always the most comfortable playing women or being connected to something effeminate. Games with female protagonists would probably sell just as well as games with male protagonists if you had closer to even demographics.
It's stupid, because more women playing games would mean more sales for everyone, but no one wants to bite the bullet for it. It's a situation where everyone benefits
but the companies that take sales hits by pushing into a slightly riskier, less established market first. Once the audience gets more developed or adjusted and the sales figures reflect that then everyone else will slowly feel comfortable reaping the benefits.
Basically I agree with you, lack of marketing on an individual case hurts, but I also think that avoiding marketing to women for decades contributes to it pretty significantly as well