Nintendo DS marketing toward sexist values?

[Gralian]

I saw an advert on TV recently about a Nintendo DS game series called 'Imagine'. Basically it's 'Imagine: Doctor', 'Imagine: Artist' etc. I noticed the person playing the game in the advert was a teenage girl (not that young, maybe 15-16) with her somewhat patronising mother also being in the advert (bare in mind this was a Christmas commercial) and i thought to myself, "Are they trying to push these types of games on girls where they 'imagine' themselves as a successful doctor or whatever because they expect they won't actually be able to achieve the goal of becoming one for real?'

I realise people are going to come at me with "But it also encourages them TO work toward that goal of becoming a doctor or whatever" but i find that the fact the games seem to be soley geared towards girls (just look at the girl on the front of the game packaging) and the way it's generally presented in what is alrady a girly demographic anyway provides all evidence to the contrary. And it doesn't just stop there, either. Look at games like Cooking Mama. Would you say that is perpetuating stereotypes?

This is not a flame thread towards the DS / chauvanism (sp?) / feminism or whatever, this is just a curiousity thread on what you guys think about games like this being published

 

[GodsAndFishes]

I would have thought the key part of that advert was that the girl is 15-16. So she won't be a {insert X career here} for another few years. Hence Imagine.

 

[Gralian]

I would have thought the key part of that advert was that the girl is 15-16. So she won't be a {insert X career here} for another few years. Hence Imagine.

Yeah but it's instilling values into the girl / children who play it that it might be some kind of unreachable goal, or people don't expect them to achieve that goal, therefore the best they can actually hope for is to 'imagine'. If that makes sense. It gives the impression that girls need that 'leg up' over boys.

 

[Cavmatrix]

im kinda getting annoyed with all this stuff with girls and ladies saying that they are getting sterotyped us men and boys are streotyped as well when you look at a RC with boys driving a remote controled all terrain tank it would be steroetyping to think that all boys dreams and aspirations are to drive a real tank.