The problem isn't that it's not for our demographic. It'a that it's made for children and out of cardboard! Children are far from the most delicate of creatures. And guess what. 7 year olds aren't the ones dropping 70$ on this thing, their parents ( or adult relatives) are!
If i think that paying 70$ for cardboard is a crazy idea, i'm sure as hell not buying one for little Suzy. If i'm paying that much money on something, it wont be made out of cardboard, i guarantee you that.