I would have to go with toys. Their appeal is more universal, after all, who didn't have a toy as a child that they loved? They are also easier to appreciate/enjoy/share. A comic requires that you sit down and read it, and often that you read or have read multiple issues in order to know the characters and understand the story in that issue. But a toy can simply be a piece of three dimensional art, a small sculpture that can be more easily appreciated by anyone who sees it.
Oh, and they may not all be immaculate, but I would wager that my TMNT collection can stand toe to toe with just about any one in existence. www.tmnttoys.com