I agree with Russ 100%. When a studio or publisher comes out with a great game, they form a bond with their consumers, their "fans". When those game-makers then turn out garbage to follow up that originally great experience, that bond is strained to see just how strong it is. Like any material in the real world, too much strain for too long can rip even the strongest of bonds. When this happens, our trust in their ability to turn out quality product is shattered and our mob mentality shifts from pure adoration to abject hatred. THAT is what causes industry recessions.
I also agree with the dozens of people who apparently completely missed the point (or the lines in the article which I'll paraphrase as "or we'll punish you by not buying your products"). We, the consumers should (and often do, but not often enough) take responsibility for our purchases. Our gaming dollars aren't just revenue, they're our vote, our say, our way of talking directly to publishers and game makers, saying "this is what we want". By banking on our trust of a label, the publishers create false positives. They see their sales numbers rise and assume that we cast our votes for their products, and in turn churn out more of the same relatively cheap, "sequelly" garbage. If only there was some sort of system in place where professionals could play the games for us before we make a purchase and let us know what a certain gaming experience was like so we could make a more informed decision, perhaps with a type of rank or score which compares said experience to others of the genre... but alas, there is no such thing... [/sarcasm]
Marketing is a dynamic system, 100% blame cannot be placed on any one party (i.e publishers, developers, programmers, and consumers). However, the people creating these supposedly "finished products" have the power to directly affect the way their industry trends. If they choose to strive for higher standards and better quality ON RELEASE, their revenue streams will reflect that. Conversely, if they choose to crank out samey crap, they will still see returns, but miss out on vastly higher potential earnings (i.e. billions instead of millions). I think that's what Russ was getting at here. They could be doing so much better, but instead we (the entire gaming industry, including we, the consumer) are spiraling into a depression. It's happened before and it will happen again; they have the power to prevent it.
PS. Attacking someone's argument instead of making one yourself is a sign of a far weaker point; as is name-calling, Capt. "debate-team politics". heh.
PPS. I'm sure there's an Extra Credits dealing with this very topic, (and if not, there should be) I leave it to you to find it.