I really don't see the problem. Really. People complain when gaming culture is lambasted in the media, and that we, as gamers, are misunderstood and reviled by 'normal' people. Then, when it looks like gaming might become more widely accepted, they complain because... I really don't know why...
If you're worried about the spread of 'casual' games, well, it's pretty much accepted that it's the Wii's market now. It's not a real competitor to the Xbox and PS3 in the 'hardcore' area of games, it never will be and it was
never intended to be. That does not make it any less of a games console, but rather one aimed at a different part of the market, which it does very well. This won't have any real effect on the more hardcore, adult-orientated games, because the consumer base doesn't really overlap too much.
... ok I sort of went off-topic there...
Still, I must extend my sympathies to anyone working in a games store when all the mothers come in