Pewdiepie and YouTube Money, and what it means for us. Yes, this post is about money.

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Objectable

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Why are we all horrified that a man is making a ton of cash doing what he loves? Hell, you can watch his stuff for free! You're not being ripped off or anything!
 

StriderShinryu

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Darks63 said:
StriderShinryu said:
As much as I'm not personally into PewDiePie's content, I still see this as a good thing. It shows that there is legitimacy in online content creation as a career by finding an audience and working hard. Given how much work Pewdie likely puts into his videos, and how many people watch them (whether you're in that demographics or not), he should be making a pretty good amount of money. I have more respect for him than I do your average totally manufactured and managed pop star.
Wasn't this already proven by The AVGN and The Nostagia critic and other Vloggers? Granted they didnt make millions but alot of them were able to make it their jobs and quit their day jobs so to speak.
True. Pewdie's not the first YTer to make YT their job but he is the first to actually receive notoriety and acclaim for doing so outside of the game enthusiast audience. It's sort of like the difference between a musician making a living from weekly coffee shop appearances and a musician making a living touring and recording albums.
 

Fdzzaigl

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There's always a few people who make a formula that gets picked up by the general public, resulting in a lot of revenue.
He's lucky that he's the one, but no disrespect to him for being lucky, he doesn't disrespect his audience either so good for him.

I'm personally not a fan of his, but I do think he works pretty hard to keep all his connections up to date and keep up the flow of videos.

Like many other youtube personalities.

A youtube which is sadly grabbing a disproportionate amount of profits as well and exploiting its monopoly position on a lot of fronts (like we see happening right now with their plans for music clips, favoring the big publishers while throwing the small ones out).
 

Syntax Error

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SonOfVoorhees said:
He may have 27million subs, but how come his vids hit only 1.5million max? So most of those subs are uninterested people that have not bothered cancelling him. Tried watching Pewdiepies vids and they are fucking awful.
You don't necessarily equate 1 sub to 1 view. It's more complex than that. And the mere fact that if he releases a video - ANY VIDEO - it will hit 1M views in a few days guaranteed is what keeps him raking in the cash.

carlsberg export said:
I'm not buying it, somewhere youtube MUST be cutting into that.
I read rumors that one of my fave youtubers makes 5k a month from his stuff, he is not on pie's level but is still very popular.

Is this generating revenue we are talking about or income?
It's already in profits. The revenue figure would be much, much larger.

Angelous Wang said:
I think they had this on a Elders React video, Pewdiepie is basically the equivalent of a professional comedian.

If he was just a stoic guy sitting there playing games and then he wouldn't be doing so well. People watch him specifically out of all the many video game youtubers out there because of his comedy.

And it the same for a good 75%+ of the 1 mil subs plus club Smosh, Fine Bros, Shaytards, CTFxC, Prank vs Prank, Philip DeFranco and so on. They all have a big comedy element added to whatever else they do.

And it not unheard of for the best (non-internet) professional comedian's to make millions.

People like comedy that's the only real secret of youtube, make people laugh get money.
Now that I'd like to see. There's already an Elders React to him tho.
 

KoudelkaMorgan

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Much like Game Grumps, I have an inability on a cellular level to appreciate PDP's "content."

Those are like the only 2 well known Youtube entities I cannot jive with. At all.

More power to him for turning a profit though.

The few gaming YT channels I do check out on a quite regular basis are:

Northernlion
PressHeartToContinue
KineticGTR
Dorkly
 

briankoontz

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Syntax Error said:
Who IS Pewdiepie? Well, if you haven't been a follower of Let's Play culture or just YouTube in general, he does what we all dreamed of when we were kids: He plays videogames for a living. No, not as a Quality Assurance person while a game is in development. He records himself playing videogames and uploads the footage to YouTube. It's very simple in its elegance, and yet he's the most subscribed channel in YouTube, and probably the richest YouTuber at the time of this writing. He's not a particularly good gamer, has the attention span of 5 seconds, prone to swearing and juvenile antics (which expectedly earns him a lot of hate, and gets dismissed about it) but still, the man has 27 million people following his channel, so clearly he's doing something right.
He's culturally brilliant. He's the archetype of internet and gaming culture. He's perfect for true believers, people who are completely committed to the multiplistic mania of the modern internet, while people critical of the modern internet don't find him appealing.

He understands modern culture to a greater extent than you and I, and therefore serves to teach people about internet culture.

The people who "hate" him find him appealing in the "there but for the grace of God go I" sense. He's the nightmare version of what someone can become who loses himself in internet and postmodern culture.
 

Nickolai77

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I'm not a fan of Pewdepie, I prefer the Yogscast and FrankieonPc, but I respect the guy. He's a guy who I think knows his audience and plays the part well. It takes talent to make good let's play video's, and it takes further acting talent to win over fans from the sort of demographic you're going for.

If he's made $4 million from doing something he loves, all I can say is what a lucky bastard but I don't think it's undeserved.
 

Zipa

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Dec 19, 2010
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While personally I am not a fan of his content and don't subscribe to his channel, I don't see the issue with what he does or people that enjoy watching him. He has a target demographic and he is very effective in catering to them which is just good business sense.

Plus he is helping to make the online content creation seem even more legitimate in the eyes of society. Heck this year I heard the BBC news in the UK actually quote and use a clip from an AngryJoe video. A couple of years ago this would be unheard of.
 

Kerethos

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I tried watching some of his recent videos a while ago, they where't fun to me. But if he's able to make a good living of entertaining people, which I assume is why people keep watching his videos, then what's the harm in that?

He's having fun, and promoting charity, and the viewer is having fun. Seems like a good deal for everyone, as those who do not find his videos entertaining - like myself - won't watch them anyway.
 

Someone Depressing

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He's a slightly attractive person with a hot girlfriend who plays videogames and uploads the footage to the internet. Take away the last part, and you have pretty much every sitcom creator, Hollywood writer or lesser-known but still noteworthy actor ever.

Finding success by exploiting the stupidity of 14 year olds was inevitable; maybe not to the extent of 4 million dollars, that's just lucky, but becoming well known was pretty much coming.

I hate him, and his annoying fanbase, but oh well; why fix what's not broken? And besides, he doesn't get mixed up in other subcultures too much, so as long as he stays out of my shit, I'm ok with him.
 

Syntax Error

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Zipa said:
While personally I am not a fan of his content and don't subscribe to his channel, I don't see the issue with what he does or people that enjoy watching him. He has a target demographic and he is very effective in catering to them which is just good business sense.

Plus he is helping to make the online content creation seem even more legitimate in the eyes of society. Heck this year I heard the BBC news in the UK actually quote and use a clip from an AngryJoe video. A couple of years ago this would be unheard of.
That bolded part is a skill I'd really like to learn. He consistently creates new subs while keeping the old ones. Any sales or marketing guy should learn from this. I'd be real interested to see his demographics (particularly age, gender and locations)

And please link the BBC news bit. I'm also subbed to AngryJoe.
 

Zipa

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Dec 19, 2010
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Syntax Error said:
Zipa said:
While personally I am not a fan of his content and don't subscribe to his channel, I don't see the issue with what he does or people that enjoy watching him. He has a target demographic and he is very effective in catering to them which is just good business sense.

Plus he is helping to make the online content creation seem even more legitimate in the eyes of society. Heck this year I heard the BBC news in the UK actually quote and use a clip from an AngryJoe video. A couple of years ago this would be unheard of.
That bolded part is a skill I'd really like to learn. He consistently creates new subs while keeping the old ones. Any sales or marketing guy should learn from this. I'd be real interested to see his demographics (particularly age, gender and locations)

And please link the BBC news bit. I'm also subbed to AngryJoe.
It was a BBC radio show so Im not sure if it will be online at this point. They were reporting on the Youtube copyright changes (the automatic flagging ) and they played a clip of Joe's video on it.
 

briankoontz

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Syntax Error said:
That bolded part is a skill I'd really like to learn. He consistently creates new subs while keeping the old ones. Any sales or marketing guy should learn from this. I'd be real interested to see his demographics (particularly age, gender and locations)

And please link the BBC news bit. I'm also subbed to AngryJoe.
It's not a learnable skill. It's a persona, a modified version of himself. An internetted version of himself.

It's a way of thinking and of being - it's not a "skill" like rock climbing.
 

Syntax Error

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briankoontz said:
Syntax Error said:
That bolded part is a skill I'd really like to learn. He consistently creates new subs while keeping the old ones. Any sales or marketing guy should learn from this. I'd be real interested to see his demographics (particularly age, gender and locations)

And please link the BBC news bit. I'm also subbed to AngryJoe.
It's not a learnable skill. It's a persona, a modified version of himself. An internetted version of himself.

It's a way of thinking and of being - it's not a "skill" like rock climbing.
Making a persona IS a skill. Just take a look at his older videos. He didn't wake up one day and make videos the way he does now. It's a process, and the more you do it, the better you get. Hence, SKILL.