If you haven't heard, the tagline for the Battlefield 3 commercial is "above and beyond the call" which I can't help to think this is E.A's way of attacking Call of Duty(especailly after that whole incident at E3, where E.A said that Battlefield 3 gonna take down Call of Duty and Activision). It seems that E.A is starting to act like Battlefield fanboy/Call of Duty Haters, and this looks like this generations "Nintendo vs SEGA war." What do you guys think?