$60 is only the suggested retail price. If you shop around even now it's possible to find the game being sold for less. Plus there's the absolute certainty that there will be sales and deals made, prices will fall and copies will be tossed in bargain bins. Ultimately you only pay what you think the game is worth, and if you don't want to pay $60 you don't have to. It may mean waiting some time, but it's up to you and certainly possible.
I think gamers just like to complain myself, and will search for reasons to do so against all odds if need be. Meanwhile the bigger the developer or publisher, the bigger the target it becomes for these complaints. Lesser companies have charged more for games and have been ignored, smaller company have done worse, employed crueler tactic and even more money-grubbing behavior, but because they are small no one cares or pays attention. But when a larger target does so it is 'a sign of the apocalypse'!
Not that I endorse Activisions tactics. Not at all. But I *do* believe in the whole 'mountains from molehills' saying, and I think that applies here. Of all the myriad things to be worried about, this is the least of it!
If you want to protest Activisions actions, protest the closing of mods and project, and the military efficiency with which they 'protect' their IP at the expense of that very IP's fans and potential buyers. How they snuff out projects that have been in the works for years and which had the consent and even participation of the IPs original owners and creators. THAT is something worse worrying about, and a true sign of Activisions slip towards becoming the latest and greatest evil empire.
And yet almost no one in this topic will even know what I'm referring to. They're too busy worrying about Starcraft 2 being $60 at release at certain retailers. That's nothing! Who cares? If you don't wanna pay that much then just shop around, wait a few months till the price drops, wait for a deal. But the above I mention? That's permanent, and does genuine harm to the gaming community!
Blizzard is doing just fine, don't worry about them right now. There's much worse to worry about when it comes to Activision.