Poll: Ads On The Internet = What???

[Smooth Operator]

Marketing 101, create a subconscious appeal that will have everyone relate X product line to your company, so whenever they decide to buy anything you are the first thing in their head. Doesn't matter at all if they are consciously aware of it or go buy stuff right as they see the advert, what matters is keeping a constant presence in the consumers head which will not only make them buy more of the companies shit in the long run but also talk about your brand incessantly.

That is why for example 95% of people equate smartphone/tablet directly and only to iphone/ipad (many only know the corporate brand and not what the item is), even though these are only two of ten thousand choices.

And yes exposure does matter, which is why marketers will give you 1-50k per TV advert and on the internet you get less then a cent.

 

[Olas]

Most people probably don't think these ads work on them, even though they do. Simple awareness and familiarity have a big impact on purchases and ads create that. It's not just a theory, companies can measure and quantify the benefit of ads, and do so, otherwise I doubt they'd be willing to spend money on them.

Basically, if you're a human being, in a relatively normal mental state, these ads will affect you somehow, and typically in a manner that will increase you're probability of buying the product. Anyone who thinks they're immune to it is fooling themselves.

Also, advertising is just generally a bad thing, especially for a free market economy. It's capital squandered on inhibiting the consumer's ability to make unbiased decisions on products. An ad may benefit an individual company, but as a whole it's detrimental to society. This is part of the reason I'm happy to see certain content creators switching to services like Patreon. I'd rather pay a small amount of money directly to someone than have their content degraded with ads.

 

[Tayh]

Whenever I get thrown advertisements thrown into my face, I'm more likely to start boycotting and developing a grudge against that company/product, rather than harboring any positive feelings.

If you know the strategy and idea behind advertisements, then I don't see how you could let yourself become fooled by them.
I've been bombarded with ads for Coca Cola for years; in cinemas, on billboards in the streets, in commercials on TV... And what effect did it have? I'll now shun it and drink ANYTHING else but Cola. Hell, I'll drink Pepsi just to spite them.

 

[Thaluikhain]

Whenever I get thrown advertisements thrown into my face, I'm more likely to start boycotting and developing a grudge against that company/product, rather than harboring any positive feelings.

If you know the strategy and idea behind advertisements, then I don't see how you could let yourself become fooled by them.
I've been bombarded with ads for Coca Cola for years; in cinemas, on billboards in the streets, in commercials on TV... And what effect did it have? I'll now shun it and drink ANYTHING else but Cola. Hell, I'll drink Pepsi just to spite them.

Why Pepsi? Why that particular brand out of all of them? Seems like you've only dodged one bullet there.

Now, of course, certain campaigns can fail against certain people, that's not to say it's easy or simple for a given individual to be immune.

 

[the_dramatica]

contracts on the internet are different, were you pay a little upfront and then per click, so if it totally bombs you aren't losing out big.

This goes into what the others are elaborating on, and companies can get away with a lot of impressions without actually having to pay unless they click.

 

[Barbas]

Well, I was going to go to a Subway once after seeing countless banner ads, but when I'd made it as far as the shop door I noticed there was a kebab shop right beside it. Bit of a fail, really.

 

[kasperbbs]

Nope. I can't recall an ad that even remotely interested me in their product, not to mention convincing me to buy something. If anything it made me dislike certain brands with their lame ass adverts wasting my time and making me constantly rewatch them before i decided to delete that site from my bookmarks alltogether.

 

[Odbarc]

When I want something, I look for it. I don't need shit I've never considered buying or know I don't need shoved in my face all the time.
It's different when you advertise other movies at the movie theatre. But I don't want to see car advertisement when I'm watching a cartoon. I wouldn't be so put off by commercials and advertisement if at least they were somewhere within the range of content I'm already investing in.

I stopped watching TV a long time ago simply because I don't feel like paying for it and it's not worth it's price so I can have a TV on all day showing me commercials. Trying to watch it now is very distracting with the show cut up into minutes long ads. It's no wonder pirating TV shows is so popular. Don't people pay to have TV? Why do TV stations need to double dip their income? It should be free if advertisements are splayed out all the time like they are. Terrible.

Google and most internet ads are just completely random most of the time. There's no point in clicking ads because they never really do anything for me. I don't get anything out of it. I can offer my email address and other information to be spammed. I don't need that. No one does.

Worse are false advertisement. You know the McDonalds juicy burgar and you buy something that looks like plastic.

I think what really ruins the world is how ads in all shapes and forms have become tinnitus inducing.

 

[Trucken]

Completely off-topic, I apologize, but how do you pay for internet in USA? I mean, here in Sweden you pay for your bandwidth but not your data. I have a 100/20 broadband and pay a quarterly fee for it, but I can download and upload without limit. Do you have another system over there, I'm confused.

OT: Internet ads have worked for me sometimes and doesn't really bother me, although I'm pissed at the NFL at the moment for playing their ad for Gamepass every damn time I use their site. Especially since I already HAVE Gamepass, I won't buy a second account you dolts.

 

[Grouchy Imp_v1legacy]

Internet ads have never made me buy the product in question. Quite the opposite in fact, a large enough ad campaign will switch me off from that product fairly quickly. There is quite a long list of films that were on my 'to watch' list that I ended up black-listing because I had to sit through their trailers every damn time I wanted to watch a vid on Youtube (or similar).

 

[Redlin5_v1legacy]

Well, I was going to go to a Subway once after seeing countless banner ads, but when I'd made it as far as the shop door I noticed there was a kebab shop right beside it. Bit of a fail, really.

Subway needed to plaster that kebab shop with ads on its wall.

Or, better yet, you could get one of those new watches that have internet access. That way it can direct you to Subway and keep you on target... Even if you're not hungry...

 

[FirstNameLastName]

internet ads you say? I have heard vague tales of these mythical creatures, but it has been eons since they have been sighted in the realm.

 

[Sizzle Montyjing]

It's adorable how many people said no.
Of course they have, indirectly, at the very least, and most probably directly as well, although it'd be with stuff I'd already be interested about. Film and Videogame trailers are ads, y'know.

 

[Signa]

Completely off-topic, I apologize, but how do you pay for internet in USA? I mean, here in Sweden you pay for your bandwidth but not your data. I have a 100/20 broadband and pay a quarterly fee for it, but I can download and upload without limit. Do you have another system over there, I'm confused.

Depends on the service. You can be almost guaranteed that if you are browsing on a mobile connection, you are eating a portion of a limited set of bandwidth. For home use, some contracts like Comcast's will limit the amount you can consume in a month, though that limit will be something like 300GB per month.

 

[Jiggle Counter]

Completely off-topic, I apologize, but how do you pay for internet in USA?

I have no idea, you'd have to ask an American. I actually wouldn't mind knowing that too.

In Australia, where I'm from, you pay monthly. You pay for a set download limit and usually a set speed, however some internet service providers let you alter the speed yourself. (Raw download speed, or better PING for online gaming, depending on what you prefer)

The further away you live from the big cities, the shittier and more expensive internet gets.

If you go FAR OUT into the sticks, branches, dingoes and red dirt, you'll be looking at REALLY expensive, but oddly stable, wireless satellite internet.

Whenever I get thrown advertisements thrown into my face, I'm more likely to start boycotting and developing a grudge against that company/product, rather than harboring any positive feelings.

Haha, same.

"Hi, what do you do for work?"

"Me? Oh, well I make 'Enlarge Your Penis' ads and send them to everyone's email"

"..." *Sucker Punch*

 

[happyninja42]

Yes I've had this type of ad work on me. I was on teamfourstar.com , watching episodes of DBZ Abridged, and they had an agreement with some digital music site to show ads for new album releases. They were doing a commercial for the new (at that time) album by M83, and played several samples of the songs on the album. I liked it, I liked it very much, I bought the album.

So yes, this form of advertisement is effective.

As to your comment about paying for your internet, and thus not wanting to watch commercials. You're doing the exact same thing with tv. Whatever tv channel package you have, you're paying for it, and it's got commercials. So I don't really see how this is any different than what you are already doing with tv. It's a commercial, not the end of the world. Go grab a drink, or use the bathroom, or read the next strip or two of your current, favorite webcomic, and blamo, the show is now ready to watch. All of which are things we do when a commercial comes up on tv. xD

 

[McElroy]

I think an ad for an individual product has never directly lead me into buying it, but online shops advertising their sale has lead me into buying something at least a few times. Those 20-second unskippable youtube trailers can go screw themselves.

snip

So... ever go outside?

 

[MrFalconfly]

I've seen some of those on this very forum.

Usually it was some US American company, and given that I'm a Dane I usually answer "pointless US company that I know nothing about".