In the 90s & early 2000s, there were 2 main TV juggernauts for America's youth culture. The first was Viacom's Music Television, or as it's commonly known, MTV. While it has severely declined over the years, at one point it was a powerhouse network airing music videos, animation, and lifestyle documentaries aimed at teenagers and young adults ages 12-34. And then there's Toonami, Cartoon Network's flagship action-adventure/drama programming block airing weekday afternoons from 4-7pm, weeknights at midnight, Saturday mornings from 9-12pm, and eventually, Saturday nights from 7-11pm and targeted preteens, teenagers, and in the Midnight Run's case, young adults ages 10-17 & 18-24. While it was slow out of the gate, it gradually gained momentum and became known for its edgy anime programming. Toonami took risks, pushed boundaries, and always targeted a bit of an older audience than the Pokémon watching elementary school crowd. Not to mention it featured underground drum and bass, video game reviews, music videos, interviews with popular people, and philosophical speeches that taught important lessons to the target audience.
At one point, Toonami was tied with MTV in the most watched shows amoung adolescents. Which brings us to todays question. Toonami was resurected in 2012 by Adult Swim, an adult-targeted off-shoot of the Cartoon Network family, and has resided in a late night time slot since. Most of its current viewers are adults who grew up with block in its prime during their youth. Some, also grew up with MTV during their adolescence. To those people, which was the most watched? MTV, or Toonami?
At one point, Toonami was tied with MTV in the most watched shows amoung adolescents. Which brings us to todays question. Toonami was resurected in 2012 by Adult Swim, an adult-targeted off-shoot of the Cartoon Network family, and has resided in a late night time slot since. Most of its current viewers are adults who grew up with block in its prime during their youth. Some, also grew up with MTV during their adolescence. To those people, which was the most watched? MTV, or Toonami?