Wow, I'm honestly surprised so many people have a problem with it. It's perfectly natural, and I don't see why it makes anyone uncomfortable. They're just boobs and a baby. I also don't see why people feel the need to consciously look away. I mean, I wouldn't stare, but neither would I make a deliberate effort to avoid looking in that direction. I treat it just the same as someone scratching their ear, or taking a bite of food.