Poll: CoverGirl has a Star Wars line of Makeup. Marketing gone too far, or proof Star Wars is inclusive?

[dalek sec]

I'm not suprised really given to the amount of merchandise the franchise has got already. I just see it as them tapping into new areas and target given that women do like Star Wars too.

Pretty much this so I'm not to bugged by it to be honest.

Doesn't CoverGirl make little set's like for a bunch of things? I could have sworn they made a set like this for the first "Pirates of the Caribbean" movie years ago.

 

[Chemical Alia]

I'd probably buy some Star Wars make-up.....if it were any other brand than Cover Girl. Cover girl is literally the worst, I wouldn't even spend money on it as a novelty.

 

[mecegirl]

I actually think its cool. In recent memory there were make up sets for some Disney Princess as well as the Villains. There were also make up sets for the Hunger Games movie. Some girls/women like both traditionally feminine things as well as science fiction. This is a way to combine those things into something that can be used in day to day life. It's certainly more stylish than a random Star Wars t-shirt. As a group women spend a LOT of money on little things like this. And there is a significant amount of geeky women unsatisfied with the quality of geeky merchandise aimed at women. Its smart of them to capitalize on that trend and its also nice for those interested in such things to have another way to express their love for a piece of media

 

[Something Amyss]

I want stormtrooper eyeliner. No matter where you aim the brush, it ends up all over your face.

And probably all over the wall.

But on cosmetics? Star Wars branded makeup? That's the part that surprised me.

And it really shouldn't have. Why?

And their is a significant amount of geeky women unsatisfied with the quality of geeky merchandise aimed at women.

Quantity as well. Weirdly enough, when thi stuff comes out, it...tends to sell.

Will they release a special edition of the makeup where the color correction is so bad that you look like Carrie Fisher impersonating an 18th Century French Woman's makeup?

Just wait until they get into the newer version, and your makeup suddenly turns you into Hayden Christiansen for no explicable reason.

 

[Hoplon]

it's kind of a "why not both!" situation, it is a cynical marketing ploy, but one that is inclusive.

 

[dyre]

Nothing weird about people trying to cash in on the Star Wars hype. That said, I don't see that product taking off...

 

[Dango]

I've known about this for a while. Every time I walk into my local CVS I see pictures of Star Wars up'd women. It's hilarious, cause I just go "Do people really want to look like this?"

 

[Shoggoth2588]

I don't really find this surprising at all...It's Star Wars afterall; if a thing you can buy isn't careful it'll eventually be slapped with a Star Wars logo and sold at a premium. Check out the movie Space Balls sometime because it said more than I can about Star Wars and rabid merchandising.

 

[FPLOON]

*gasp* I WANT THAT COLLECTION! I want to look like someone who is on both sides of the force if my color complexion allows it!!

*ahem* I mean, how "limited edition" are these particular colors on this line of makeup? If most of these colors did come in a non-Star Wars packaging, then only the packaging that's "limited edition" upon reflection... In other words, was my previous comment more towards the packaging or to the makeup itself? Honestly, I'm hoping it's the latter...

Other than that, I say let's just all appreciate Janelle Monáe in Star Wars makeup... *pauses* Wait... What?

 

[flying_whimsy]

What I find weird is the OP's unstated expectation that all of the star wars fandom is strictly male and any merchandise that strays from that is weird. Hell, even when I was a kid the girls liked star wars just as much as the boys.

I always figured part of the popularity of star wars was that it has nearly universal appeal. Girls get to see a princess go from damsel in distress to badass resistance fighter in no time at all. Nerds get to dream of being special like luke skywalker. Bad kids can dream of a han solo-styled chance at redemption. For minorities, all of the bad guys are white. If that isn't enough there's space wizards, drama, guns, romance, dogfights in space, lovable robots, and more. Did I mention the laser swords?

What actually surprised me about the merchandising was the sheer scale of it since disney took over: I thought lucas had totally sold out before but now I see he wasn't even trying.

 

[Zhukov]

*shrug*

I don't really see the difference between slapping the words "Star Wars" on a t-shirt, a mug or a stick of lip gloss.

...

Marketing went too far when they were convincing you to gargle a cationic detergent to cure a disease they invented.

What was the made up disease?

Also, what does "cationic" mean? I looked it up and got something about positively charged ions. Is that harmful?

Marketing went too far when a cartel decided that worthless carbon was going to be a geopolitically significant industry.

Which industry?

Not looking for an argument here, by the way. I'm just curious what you're referring to.

 

[mysecondlife]

Ladies and gents, I present to you...

Learn that these kind thing is nothing new. Best that you just move on.

 

[DementedSheep]

You realise how popular Star Wars is/was right? it's never been a male thing. I also remember a lot of people liking Padme's makeup and Stars Wars is one of the most heavily merchandise franchises there is so no this isn't surprising.

 

[Burnswell]

I don't think it's new that some comic shops that sell cartoon themed t-shirts don't actually sell them in kids sizes. Maybe you're not used to the idea that there are grown women who are giant nerds too. If you don't like it leave them be. I hope anyone who likes that kind of thing enjoys it, though I would be a little interested in finding out how many customers are old OCD guys who just have to get everything with a starwars logo on it for their collection.

 

[KyuubiNoKitsune-Hime]

I love how so many people are reading so much more into this than I ever expected.

All that surprised me is that they managed to rope in a major, big name, mass market cosmetics company into this. *sigh*

I give up.

 

[Lil devils x_v1legacy]

Considering the amount of makeup used in Star Wars movies, it only makes sense they should sell it. There is more makeup used in star wars movies than there is in chic flicks...

 

[KyuubiNoKitsune-Hime]

Considering the amount of makeup used in Star Wars movies, it only makes sense they should sell it. There is more makeup used in star wars movies than there is in chic flicks...

Well that's true of any big budget science fiction property, or fantasy one for that matter. Because making someone into say a Klingon, or an Orc isn't exactly a walk in the park.

 

[Lieju]

I saw an add for this and was kinda confused why people would want it but eh. An assosiation with the franchise?

I actually think its cool. In recent memory there were make up sets for some Disney Princess as well as the Villains. There were also make up sets for the Hunger Games movie. Some girls/women like both traditionally feminine things as well as science fiction. This is a way to combine those things into something that can be used in day to day life. It's certainly more stylish than a random Star Wars t-shirt. As a group women spend a LOT of money on little things like this. And there is a significant amount of geeky women unsatisfied with the quality of geeky merchandise aimed at women. Its smart of them to capitalize on that trend and its also nice for those interested in such things to have another way to express their love for a piece of media

Keep in mind I know nothing about makeup and don't use it (apart from that one time I tried to eat my mum's lipstick when I was 2) but I don't think this line, at least not the ad I saw, was trying to replicate an actual make up worn by the characters?
It was more like it was star wars inspired make up art?
I'd think marketing a make up-thing where you can look like Padme or something would at least be something I'd understand.
This seemed mostly to be a matter of slapping the SW logo on a product.

 

[mecegirl]

I saw an add for this and was kinda confused why people would want it but eh. An assosiation with the franchise?

I actually think its cool. In recent memory there were make up sets for some Disney Princess as well as the Villains. There were also make up sets for the Hunger Games movie. Some girls/women like both traditionally feminine things as well as science fiction. This is a way to combine those things into something that can be used in day to day life. It's certainly more stylish than a random Star Wars t-shirt. As a group women spend a LOT of money on little things like this. And there is a significant amount of geeky women unsatisfied with the quality of geeky merchandise aimed at women. Its smart of them to capitalize on that trend and its also nice for those interested in such things to have another way to express their love for a piece of media

Keep in mind I know nothing about makeup and don't use it (apart from that one time I tried to eat my mum's lipstick when I was 2) but I don't think this line, at least not the ad I saw, was trying to replicate an actual make up worn by the characters?
It was more like it was star wars inspired make up art?
I'd think marketing a make up-thing where you can look like Padme or something would at least be something I'd understand.
This seemed mostly to be a matter of slapping the SW logo on a product.

It totally is just putting the logo on a product. I actually doubt that any of the colors used a new colors specifically made for this line. They most likely just put together some of their colors that reminded one of their design teams of star Wars (thus all the metallic shades). BUT people like that shit. Some folk really just like buying things just because it has the logo of something they love on it.

But to put my option in perspective, I just came from visiting Disney world last week. If Mickey Mouse can be on damn near everything why not the Star Wars logo?