This is another flawed argument that really gets on my tits. So Mario is just the same game, constantly being repackaged and sold to the gullible as a new experience? Sure. This is why Super Mario Galaxy is a side-scrolling 2D game that mostly concerns itself with little more than jumping, right? It isn't as if we've had games where Mario went to space (Galaxy), Mario RPGs (Paper Mario), Mario fighting games (Super Smash Bros), Mario racing games (Mario Kart), Mario minigame collections (Mario Party), Mario sports games (Tennis, soccer, golf, etc). Hell, even the regular mainstream Mario installments (64, Sunshine, Galaxy etc) are all different in terms of gameplay mechanics. To claim that they are all the same game is just ignorant. It's like saying the every Zelda game is the same, ignoring the gameplay/story/character changes; it's an assumption based on nothing more than the title.