I think that's more a local phenomenon, I've only heard about it from English or American people. Personally I don't get it. But then, I don't get racism, or sexism either, really, and those seem rampant as well.
So my answer is really that I can't tell. If someone were to demonstrate and explain why I should be freaked out, then maybe. There has to be a reason for it, after all, and if that reason is good enough, then maybe I'll be swayed by it. I doubt it, to be fair, but the possibility is there.