I never did, because, back then and still now, I lack the sufficient funds to buy all the new shiny toys, so I'm usually at least a generation behind. Not that I care about mob mentality anyway, I play games because I like it, not because it'll give me something to talk about/do with my friends. If it does, it's a bonus, but I don't care if it doesn't.
Best example I have would be EVE Online. One of my friends recently started playing because he got a job interview with the devs and he wanted to know at least something about the game before the interview. I had already tried it some time back, and really disliked it. He really enjoys it, and plays with some other mutual friends, who also enjoy it. They've been trying to convince me to give it another go for a couple of months now. I still refuse.
Best example I have would be EVE Online. One of my friends recently started playing because he got a job interview with the devs and he wanted to know at least something about the game before the interview. I had already tried it some time back, and really disliked it. He really enjoys it, and plays with some other mutual friends, who also enjoy it. They've been trying to convince me to give it another go for a couple of months now. I still refuse.