This might sound a bit odd, but to me, no matter how you dress it up, loading is loading. You can always tell that's loading and not a part of the gameplay by virtue of everything having to stop for a minute for it to do it's thing.
I appreciate it when people get creative and try to jazz up their loading screens a bit by having things like unfeasibly long elevator scenes and wotnot, but really, it's irrelevant to me because it still just feels like loading, and I'm still just as likely to make a coffee/get a beer/go for a pee while Shepard stands around in a lift as I would be if it was a gaudy screen with tips on it.