Actually a -lot- of companies step into the MMO world with all new ideas, but they all fail.
Look up Darkfall and Mortal Online if you have time, completely different kind of MMO, but small following.
DDO is, likewise, very different from anything else out there, and since it went F2P the game has really shaped up, but it is, again, not -that- popular (although I hear it's still a huge commercial success.)
Look up Darkfall and Mortal Online if you have time, completely different kind of MMO, but small following.
DDO is, likewise, very different from anything else out there, and since it went F2P the game has really shaped up, but it is, again, not -that- popular (although I hear it's still a huge commercial success.)