I'm not religious, so I don't believe in a life after death. Hell is just a way to scare people into doing "God's" bidding, and Heaven is the sweet reward for whomever is abolished of their sins or has lived a life according to the word of God. The idea that good people go to Heaven and the evil go to Hell is also somewhat disturbing, because it implies that what the Bible says is all good - and I must say that I disagree.
Anyways, on a hypothetical note, if I had to choose, it would have to be hell. That's where all the interesting people are.