No, I think their doing their average crappy behaviors just like always. Plants and Zombies Microtransactions, (in a $30 game) Sims 4 without Pools and Toddlers, (although later adding pools) Battlefield 4 released all f*cked up and buggy nearly a year ago and EA Access I personally think is a contrived waste of money.
And Ubisoft is still sh*t too.
And Ubisoft is still sh*t too.