Jonesy911 said:
I'm told the phrase 'cartoon' is offensive because it "trivialises the depth and complexity of anime".
Heh. Warning - I'm about to actually answer your question. Proceed with caution.
Every month or so, someone starts a new thread on this forum, posing a completely god-awful, hideous and redundant question - "what is art?". In reply, several ignoramuses always say stuff like "x is art but y can't possibly be art because it's crap". In other words, they assume the word "art" to have a qualitative value which it does not in fact have. There is both good art and bad art, but "art" on its own isn't a
compliment, it's just a
thing, so to say "that sucks therefore it can't be art" where someone should instead be saying "that sucks therefore it's bad art" is actually completely misunderstanding the word "art" on the most basic, linguistic level.
Your friends are doing the same thing to the word "Anime" and "cartoon". The word "anime", for better or worse, has come to mean "cartoons made in Japan containing certain stylistic features common to the region". However, it does not mean "
deep and complex cartoons made in Japan containing certain stylistic features common to the region". Why not? Because there's plenty of fucking non deep/complex anime out there. For every gem there sure is a fair share of turds, I should know, I own plenty of them. There is no qualitative term to the word "anime" and that is because the stuff can be both good and bad. Obviously.
On the other hand "cartoon" just means "animated drawings". There's no qualitative aspect to that word either. An animated drawing isn't intrinsically good or bad just on the virtue of being an animated drawing alone. The context that makes such a thing good or bad is separate from the object's status as an animated drawing - unless you don't happen to like animated drawings, of course. However, Anime is also made from animated drawings.
It's not that your friends don't understand Anime or cartoons, it's actually that they don't understand
language. What they should be saying instead of their current misguided linguistic muddle of a statement is something like "I think Japanese anime is an intrinsically better form of cartoons than the Western style". They'd be wrong of course, but at least they'd be expressing their opinion more clearly.