As I've pointed out elsewhere, the fact that a bit of poorly written, geared to girls erotica selling well is nothing new. The romance novel arm of the publishing industry has been among the most successful, if not
the most successful for years and years now. It's regarded by authors as the surefire way to make money off a book, because if it gets published by companies like Harlequin and... I don't know whatever other companies publish trashy romance novels, they are pretty much guaranteed to sell reasonably well.
Now yes, this one has a huge spike in popularity for reasons unfathomable to me. After a friend of mine kept texting me some of the more hilariously awful sections of the book (and there were a lot of them) I picked it up and tried to read it just for giggles. I wasn't even able to make it to the first "sexy" scene because of the stilted writing and atrocious characters, but then again I hold my books to fairly high standards and I was reading it with the view that this was going to be awful, which means you notice all those flaws that you might otherwise ignore in order to read a story.
IndomitableSam said:
As a librarian... no. The current pop culture genres are dystopian and supernatural. These lend very well to the teen audiences, which we see a great deal of these days. It's crap, but kids are reading so I don't complain. However, the publishing world has picked up on the fact that parents (mostly women) are reading these as well so they've shifted their publishing focus to similar adult-themed books. That way the transition from teen to adult novels is pretty seamless for readers.
SNIP
They're out to make money, not introduce the world to masterpeices.
Both of these points are very true. The supernatural focus has been creeping up for ages now, and the publishers are very aware of it. Fantasy novels have actually been geared towards women for quite a while now, it's just been getting way more noticeable with the emergence of the "Paranormal Romance" subgenre. Which I loathe, because it encroached on my favorite genre of urban fantasy and now there are maybe 3 series in that entire subgenre that don't stick you with female protagonists who go all moon-eyed over the latest muscly vampire or werewolf or other supernatural being... but that's a side-issue.
And yes, publishers are businesses and like any business, they pay attention to demographics and sales trends. They saw Twilight getting sold to certain groups of women, and they saw trashy romance novels getting sold to some of those same groups. Then they saw 50 shades of grey and I assume they thought "BY THEIR POWERS COMBINED, WE CAN MAKE A BOATLOAD OF CASH!"
And at the end of the day, 50 shades has spawned some truly hilarious youtube videos, so at least it's contributing to our culture in a meaningful way for the comedy community.
EDIT: Apparently embedding this video is disabled, so here's the direct link to youtube instead. It's a Saturday Night Live skit regarding 50 shades and his hilarious (but slightly NSFW)
http://www.youtube.com/watch?v=_WJfwv6LNhc