Like other people have said, it's to do with marketing. If you ask the question "Who drinks Mountain Dew?" The answer you'll likely get is gamers, and since there's millions of people who play games like Halo and World of Warcraft, you're bound to make some decent money by targeting them specifically.
I don't play WoW, but I did buy the Alliance Mountain Dew yesterday. It's not too bad, actually.
I don't play WoW, but I did buy the Alliance Mountain Dew yesterday. It's not too bad, actually.