Abandon4093 said:
lacktheknack said:
Abandon4093 said:
lacktheknack said:
manic_depressive13 said:
What the hell is shortening?
It's the vegetable oil equivalent of lard. It's used in every not-low-fat baking recipe ever.
Being a competent baker myself and having a mother who bakes religiously, I've never heard of shortening either. Here in the UK, we have Trex or Flora.
Are you just completely unaware of cultural differences?
Trex and Flora are just branded shortening. "Cultural Ignorance" would be me expecting everyone to know what Crisco and Parkay are (which are also branded shortening).
No they're not.
They're the same thing as shortening but it's not known as shortening in the UK. It's actually just known as a dairy-free butter alternative.
Just like we call
Jelly and not Jello.
Like I said, cultural differences.
And there is really no need to be so indignant about it.
I work at a grocery store, and we sell two separate brands of "Jelly" - one by Jell-O, the other by Compliments. We call it Jell-O, yes, because that's the dominant brand, but if you called it jelly, no one would do a double take.
And I'm not trying to be indignant.