norr said:
1. Do you feel that most video games are aimed towards men, And if you think so..
Sort of...It depends on the market. Games targeting a male audience are much more prevalent in bigger, more mainstream games. However, going to Facebook, Android, or even Nintendo will start seeing this trend diminished, with plenty of games targeting women (some explicitly stating so) and targeting both genders. Some genres, like RPGs, also seem to be getting more focused on reaching out to everyone, but there are still some major exceptions (e.g. The Witcher games are clearly targeting men).
So yeah, this really depends on where your focus is. For the sake of argument, I'll say yes, just because the biggest games tend to be made with a male audience in mind before any other gender.
a. Why do you think this is?
People still see games as a boy's club, and most games targeting women just aren't as popular. Granted, we seem to be coming to the realization that people play games regardless of their race, gender, sexual orientation, or worldview. However, I'd say we're only slowly coming to that realization, and there is still plenty of that "only boys play games" mentality that causes some developers to make games that might as well wear a "No Girls Allowed!" sign around their chest, which just perpetuates a cycle.
b. How do you think it shows through? (eg. Over sexualised female characters)
Yes, though, I don't think that it is just the whole "chainmail bikini" problem. It's the fact that so many games seem to relish in this with the camera angles, lack of real purpose beyond just fan service, etc.
I guess some other signs are the lack of playable female characters in games with multiple protagonists (e.g. GTAV) and a bunch of other stuff that generally presents women as an insignificant demographic at best.
2. Would you say more women or more men play video games?
Again, depends on where your market focus is. From what I understand, if we include Facebook and mobile, then women are slightly ahead of men. If we go more mainstream, then men are slightly ahead of women. Genre can also play a role.
Overall, I think that we're close to a 50/50 divide. Personally, I know far more men that are "hardcore" gamers than I do women, but pretty much every girl I know plays games to some extent.
3. Do you think video games should be more geared towards men or women?
Neither, and it is stupid to think that it should be geared towards either side (or any side for that matter). Games should be about welcoming others to take part in the experiences and discussions they offer. We shouldn't be looking at any gender and saying, "You aren't as important as X gender."
4. What could the gaming industry change to make things better?
Make people feel like they are welcome. Yeah, some people may still really enjoy playing games, but can you honestly expect someone to get as engaged as they can be in your hobby or business if they feel like they are being ignored because X demographic is considered more important? What message are we sending women if we allow multiple protagonists in a game but then make all of them male? Furthermore, if they can't identify with any of the female characters because all of them are just there for the male audiences viewing pleasure, do you honestly expect them to feel as connected as they can be to the game? And if a developer has trouble with this, then they should probably be reevaluating the way they look at the groups they are marginalizing.
And from a community standpoint, we need to make them feel welcome. We need to actually listen to what those who feel underrepresented have to say, consider their complaints, throw ideas around (respectfully), and welcome advancement by developers. Furthermore, we need to stop being afraid that writing better female characters will somehow tarnish our fun, as if better writing were a mark against the game.
In the end, I'd imagine that if we make an effort to make others feel welcome, they will come in. Even better, they'll bring their unique experiences with them, which can only serve to help us tell more various stories and possible explore newer systems through our games.