RobbinxDeHood is the only one with a clue in here. Like him, I know Edward Bernays' work. Study what he's done, it'll scare the shit out of you. There's not a single aspect to anyone's life that Bernays' is not at least indirectly responsible for. Literally nothing. He's chiefly responsible for the structure of the modern world, the way politics works, the way we use language, and he even massively changed how we think. He was an evil genius, and he gave governments and corporations the techniques to make want us to do things we have no interest in, without us even realising someone is changing what we want. For instance, he engineered the American invasion of Guatemala on behalf of United Fruit. He's the one who created a subconscious link between smoking and a woman's sense of independence that still exists nearly a century later. He changed the Western world from a rational, cohesive society to an individualism-obsessed, whim driven, fractured group of consumerists, and nobody even noticed. But what governments and corporations need to make these techniques work is the information gathered from data-mining programs, like Origin. Until the internet, focus groups and surveys were the only way to gather this information, but it was obviously limited and inaccurate, hence limiting the ability of governments and corporations to manipulate us. And now millions of people are just handing over every tiny piece of information about their lives because they're just too lazy and ignorant to do anything about it.