ya know, i tried, i fought for them, borderlands was great. innovative and fun, and funny with its own style and voice. i thought they were a good up and comer. i bought all dlc for BL1, enjoyed it. however, with the duke nukem thing (yes they inerited it, then made it terrible. they didnt inherit the decision to do the regenerating health or two weapons only), the aliens fiasco, and their "inability" to raise bl2's level cap (yes, that's important, and yes it's lazy that they didnt figure it out. seriously, they KNEW they were doing dlc before the game was even finished, so they could have had a little foresight that would allow for a cap increase.)
as a person who dedicates himself more to the artists behind the titles than the titles themselves, i feel a little betrayed. they lost a lot of good will, and whereas purchasing their next game was just a given before, i'll need to be thoroughly convinced before even considering it.
it hurts more when you aren't expecting it.