PS Vita 3G Parts Cost $159
According to tech experts, the various bits and bobs that make up a PS Vita 3G cost a about $159.10.
The scholars over at Techinsights provided a useful breakdown of the Vita 3G's parts, including an estimate of their current bulk cost. The handheld's display and touchscreen are the most pricey components; costing Sony $50 per unit. The processor costs $16, the various cameras that line the system a mere $3.50 and Sony is paying $9.25 for the system's 512MB of RAM. Factoring in other parts and overheads, including the battery and Wi-fi functionality, the raw materials that make up a Vita 3G cost just under $160.
For comparison, the Nintendo 3DS cost an estimated $101 per unit at launch.
Of course, these figures don't include the cost of assembly, developing, shipping or advertising, so we can't say for certain how much Sony is making off each Vita 3G. We are going to try, however. Eurogamer puts the handheld's trade price - the price Sony charges vendors - at £217.97. The material cost of $159.10 converts into roughly £102.90, meaning Sony is making, at most, around £115.90 on each Vita 3G sold in the UK.
This marks a departure from Sony's usual business model of initially selling their consoles at a loss and making up that money with game sales. It does, however, leave room for a price cut if the Vita's poor sales performance [http://www.escapistmagazine.com/news/view/115334-Vita-Sales-Get-Even-Worse] in Japan is any indication of how it will fare in the west.
Source: TechIinsights [http://www.ubmtechinsights.com/teardowns/sony-playstation-vita-teardown/?pi_campaign_id=13825]
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According to tech experts, the various bits and bobs that make up a PS Vita 3G cost a about $159.10.
The scholars over at Techinsights provided a useful breakdown of the Vita 3G's parts, including an estimate of their current bulk cost. The handheld's display and touchscreen are the most pricey components; costing Sony $50 per unit. The processor costs $16, the various cameras that line the system a mere $3.50 and Sony is paying $9.25 for the system's 512MB of RAM. Factoring in other parts and overheads, including the battery and Wi-fi functionality, the raw materials that make up a Vita 3G cost just under $160.
For comparison, the Nintendo 3DS cost an estimated $101 per unit at launch.
Of course, these figures don't include the cost of assembly, developing, shipping or advertising, so we can't say for certain how much Sony is making off each Vita 3G. We are going to try, however. Eurogamer puts the handheld's trade price - the price Sony charges vendors - at £217.97. The material cost of $159.10 converts into roughly £102.90, meaning Sony is making, at most, around £115.90 on each Vita 3G sold in the UK.
This marks a departure from Sony's usual business model of initially selling their consoles at a loss and making up that money with game sales. It does, however, leave room for a price cut if the Vita's poor sales performance [http://www.escapistmagazine.com/news/view/115334-Vita-Sales-Get-Even-Worse] in Japan is any indication of how it will fare in the west.
Source: TechIinsights [http://www.ubmtechinsights.com/teardowns/sony-playstation-vita-teardown/?pi_campaign_id=13825]
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