Kross said:
my_ledge_ends said:
Equating webcomic artists - the vast majority of whom struggle to scrape by - with a million-dollar-plus news institution like The Escapist (an institution that could easily foot a 20k bill) is hilarious
That's amazing! And probably much more hilarious then you intended! *runs to tell everyone we're finally getting raises*
Ooh, I can finally get another database server too! *dances*
Maybe I should rephrase? I dunno, there are a hundred qualifiers I coulda shoulda thrown in that post. I fired it off quickly because the comparison he made was pretty ridiculous. I then made an "educated guess", which is only half-a-step above a baseless claim. In my rush to decry stupidity I did some stupidity of my own. I was tired, I guess. Or just stupid.
Truth is I have no clue exactly what you guys make, since you're privately owned and thus have not, to the best of my knowledge, released an earnings report. You state right above the post I'm quoting that ad revenue, while "the biggest non-investor contribution", is not nearly enough to cover all the costs of running The Escapist. I'll take your word on that.
The flip side, though, is a key part of that statement: "non-investor". You guys have investors. That's not a bad thing - far from it - but it contributes to the problem. People feel they're being insulted because The Escapist does take in a lot of money, at least on the gross-side of the revenue line. The obvious part of that revenue is the ad revenue, which is non-trivial and right in our faces and directly supported by readers, so it gets held up as the poster-child for Escapist revenue. That's fallacious, but as a feeling it has some slight merit because of the aura that The Escapist projects, which is of a professional institution/entity. It means to project as a relatively relaxed one, but...well, look at some of the language in the press releases for the fundraiser (should I make a point of the fact that they're press releases? Part of me says yes, another part says no). The intro to Susan Arendt's "Meet Yahtzee" post, written in textbook marketing-speak. Or Russ Pitts concerning the RocketHub page: "We've partnered up with one of the leaders in online fundraising to help you get your chance at a brush with stardom..." (you can't tell me that sentence isn't plucked from nearly every other "joint venture"-esque press release). Overall the language is pretty relaxed and informal, but because of details like these it has a formal air about it.
And that's the rub. As much as your demeanor tries to belie it, formally speaking The Escapist is a business, and a big (enough) one. You generate almost 300 million page views a year. Your ads are from AAA games. You have investors. Your own sprawling "secret compound". The Escapist has moved - and maybe always was, I don't know - well beyond the "friends collaborating over the cloud"-type situation that defines most of the webcomics alluded to in the comparison that drew my now-nested-quoted ire. At the end of the day when Shamus Young wants to air Spoiler Warning on The Escapist he has to call up Susan or Russ back at the corporate compound or on their corporate-supplied Blackberries and make his pitch (do they actually have those? Whatever, you know what I mean). And then Susan and Russ and a lot of other people have to decide if the readers and the investors will go for it. And when they make a decision to do a fundraising stunt like this, to get funds to ship their highest-profile contributor to the biggest non-E3 gaming expo, they have to consider that their audience might treat them as a corporation - as big business looking for a handout, not some guy needing money he can't get for something he needs. That's the plight of corporations - sometimes they have to act like corporations.
This appears to be a moot point, though. The press releases are no longer on the front page, Yahtzee's announcement video is private, and the RocketHub page is down. I guess five days in you all had a change of heart. Maybe it was because a guy on YouTube or on these forums bitched loud enough. I have no clue.