Honestly, I think customizing consoles is a great idea. But just changing the front, which is the smallest part of it really, for $30? No way. I want to see a system that offers fully removable sides and front, and back if they could pull it off without risking system integrity. The little 'side stickers' don't work for me, but imagine mixing up various images from various places to create a unique system. I think it would be quite cool.
So good start, but overblown prices and poor use of design choices (most patterns weren't very good in my opinion) made the entire thing a flop.