Reviewing stuff is fun. I write reviews for products on Amazon--mainly Kotobukiya and other statues--and it always fills me with a sense of pride whenever someone clicks that 'Yes' option. It's even more fun when people leave comments behind asking for my thoughts on other things. I'm currently ranked around 24,000 in the world, so I like to think that I'm doing pretty good. Here are some tips if you decide to do this:
Find your own voice, your own style. Don't try to copy other people's style or voice. It won't work well in most cases, and you'll often come across as a coattail rider, trying to cash in on another person's work.
Make sure you HAVE a voice and style. A lot of people will just go in the completely opposite direction and make their reviews a simple, "Here's why I like it" little thing that has zero personality. "The color is good. The game is fun. I laughed." Boring. As. Hell. No one's going to want to read/listen to your reviews if all you do is give the basics of stuff. Okay, there are some people who prefer that, but it won't make you stand out if everyone else does that too. An excuse people use to get away with that style is, "That's how I talk." No. No it's not. If that's how you talk, you are a robot poorly imitating a human. You need to let your voice come through in your review.
Now, if you can put your own little twist on the "Here's why I like it" style of listing good and bad things, then go for it.
Finally, you need to be ready to have people tear you down for no other reason than they disagree with you. Tough skin and all that stuff. As I said, I write reviews on Amazon. The first comment I ever got on any of my reviews was for RE6:
"You must be 18 or younger, making you a part of the "Call of Duty generation." This game is soul crushingly bad. You mention at the end of your review that Capcom is at least trying to do something different. No they are not.
They are simply taking more and more away from each Resident Evil installment and making it more mass market friendly. Their aim seems to be the appeasement of mindless action fans. They are pretty much trying to turn this franchise into the next COD or Halo. Obviously that's not gonna work. They'll keep releasing a game that's mediocre at best if they keep this up.If you like this game that's fine, those are your tastes. Most of us though don't like being treated like idiots. We go to the mainstream games when we want that. Resident Evil use to be fun at the very least, now it's just a broken shell of it's former glory. Heck even RE5 was a master piece compared to this turd."
The guy had read the first two sentences of my review, which said the game was soul crushingly bad, but wasn't a masterpiece by any means, and decided to tear into me because of that. I doubt to this day that he read the whole thing, just the first few sentences and the final one. Some people will simply be so upset with you because your opinion doesn't match theirs that they can't help but let their angry flow. My response: "Sigh...I'm well over 18my friend. Well over it." You're going to need to learn quick how to just brush those people aside.
Now, that doesn't mean you shouldn't listen to critics. Critics are different than 'haters'. Critics will give you reasons why your reviews aren't good--beyond "Your tastes suck!" You must learn to listen to these people as well if you wish to make improvements. That doesn't mean change your opinion or your style (once you find it), but make adjustments here at there. If someone points out that you didn't spell something correctly, or you're not giving reasons and just blind hating/praising a game, or your style structure is a bit hard to follow, try to address those.
Finally, have fun with it. Once writing reviews becomes a chore, you're going to quickly lose your taste for it.
Also, Rarity is best pony. Good choice!
