Back from the beginning of pong, graphics has always been advancing to the next progression of "holy cr@p, that looks really good", and the current graphics where the inevitable next progression. the only thing the new "generation" of consoles offer is better hardware to run the better graphics. The problem is that the visuals has reached a peak in which it requires alot of work to get games up to par and look good. Some people don't realize how expensive it is to make current generation games with such stellar graphics, and each screw up and blunder could lose millions of dollars. That has made producers scared to try something bold and new, which ironically, gets them more in the whole because no one wants more of the same. The reason why games look bad now is that it's the dawning of a new era of gaming. What your going to see is a new era of gaming in which we have small-time, independent, unique games from small time people, such like the ones on the XBL marketplace or PSN, and then you'll have large companies producing new games, which yes, some will be fairly generic with a number at the end, but the smart companies will see that gamers don't want generic and make new and unique games, or sequels to the successful ones, most likely grabbing some great ideas from market place creators and paying them bags of cash. So i say wait it, new and better games will be on the horizon (AC2, Bioshock 2, MW 2)