The use of "reveal" as a noun is almost as bad as the use of "effect" as a verb by business-school types.
What bugs me about that latter example is that the word "effect" as a verb is used where the word "cause" should be, literally confusing cause and effect!
What bugs me about that latter example is that the word "effect" as a verb is used where the word "cause" should be, literally confusing cause and effect!