Thomas Guy said:
So he's rereleasing a film that his older fans hate and have already seen. So of course ONE of the trailers coming out would be aimed at a younger audience. It's not surprising and a good business move.
And one he's used repeatedly, should definitely not be a surprise. Whenever Lucas has been doing any one thing long enough, or has a long enough gap between releases, he worries less about the already established fanbase and more about bring in a new set of youth.
Even when the original movies came out, we started off with a fairly middle ground movie. Not directed at kids, but containing enough of a serious theme with enough action and just enough light hearted humour to do alright with all ages. Then with the fanbase established, Empire Strikes Back comes along, a more less worried about taking in newcomers and as a result takes itself a bit more seriously.
But then, 6 years after the original, we get Ewoks. A pathetic addition to the serious but let's face it, the establish fans didn't abandon Star Wars because of Ewoks, and with it being the last entry for the time period, the childish aspect helped (or were intended to) draw in a new layer of youth that would go on to gain an interest in the series as a whole.
Then, decades later we get a new trilogy. The fan base is well established, any adult who is going to be interested in Star Wars likely already is, so what do we get? The most child oriented entry yet, The Phantom Menace. Perhaps upsetting a large number of old time fans, but at this point, most fans aren't jumping ship over a single release, and an entire new generation of youth comes into the fold.
And following that, you can see the movies get a bit more series with each entry, slowly easing off the intent to draw in youth as the new fans grow up, and then we end with episode 3. While consisting of questionable quality regarding acting and dialog, the plot itself gets pretty dark, with the slaughtering of children, purging of the galaxies "heroes", domination of evil over the galaxy, and so on...
And once again, years later the fanbase that still cares isn't going anywhere, so yet again, we get a movie directed to pull in a new layer of youth, who will then grow up with the re-releases of the more serious movies and join the hordes of adult rabid fans.