Subliminal Messaging in the "Slim Jim" ad

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Quantom Quak

The Source of All Evil
Jun 12, 2009
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We've all seen it. It's before every video, and it's mildly bothersome. (Unless, of course, you're on an ad-blocking program :D) Have you seen anything interesting in it? Or commonly used advertising tactics? I'm interested to hear what the rest of the Escapist thinks.
 

Kashif Omer

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Oct 12, 2010
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I can think of some connection between a long stick of meat and manliness but otherwise those ads suck.
 

Berithil

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Mar 19, 2009
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Are you talking about the sexism thing? Other than that I don't recall any subliminal messaging, and the sexism thing isnt really subliminal. It's quite obvious.
 

RatRace123

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Dec 1, 2009
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I've never seen anything subliminal in the ads. The only message I take away from it is, don't iron clothes, buy a van or be sad about getting dumped; eat our nasty peperoni sticks!
 

cookyy2k

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Aug 14, 2009
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Quantom Quak said:
We've all seen it. It's before every video, and it's mildly bothersome. (Unless, of course, you're on an ad-blocking program :D) Have you seen anything interesting in it? Or commonly used advertising tactics? I'm interested to hear what the rest of the Escapist thinks.
Well subliminal messaging in ads is illegal in the UK and the ASA can now take action against companies that do this sort of thing online. So we don't see too much of it.
 

aps1984

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Mar 24, 2010
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Berithil said:
Are you talking about the sexism thing? Other than that I don't recall any subliminal messaging, and the sexism thing isnt really subliminal. It's quite obvious.
How is it sexist?
 

Thaius

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Mar 5, 2008
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Subliminal messaging? You're going to have to detail what you're seeing that counts as subliminal, because so far you seem to be the only one who's caught that. Aside from that, isn't subliminal advertising illegal?
 

Quantom Quak

The Source of All Evil
Jun 12, 2009
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believer258 said:
Also, what subliminal messaging? There's hardly anything sublime about them.
You'd be surprised. Just the way they set up the scenes implies that the men in the scene are better than anyone else around them. The fact that they're supposed to be doctors, but don't use 'medical' words and have headphones and other casual items brings them to our level. It's trying to tell us that if you eat that product, even if you're not that smart, you could be like them.
 

cheese_wizington

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Aug 16, 2009
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Quantom Quak said:
We've all seen it. It's before every video, and it's mildly bothersome. (Unless, of course, you're on an ad-blocking program :D) Have you seen anything interesting in it? Or commonly used advertising tactics? I'm interested to hear what the rest of the Escapist thinks.
Just warning you to edit that part about ** ***** out. Ads are how The Escapist make money, and they don't take kindly to people talking about blocking programs on here.
 

cookyy2k

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Aug 14, 2009
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Quantom Quak said:
believer258 said:
Also, what subliminal messaging? There's hardly anything sublime about them.
You'd be surprised. Just the way they set up the scenes implies that the men in the scene are better than anyone else around them. The fact that they're supposed to be doctors, but don't use 'medical' words and have headphones and other casual items brings them to our level. It's trying to tell us that if you eat that product, even if you're not that smart, you could be like them.
You realise that is not subliminal messaging right?

Subliminal stimuli, contrary to supraliminal stimuli, are any sensory stimuli below an individual's absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking. Introduced in 1895, the concept became controversial as "subliminal messages" in 1957 when marketing practitioners claimed its potential use in persuasion.
What you're talking about is setting the video to convey a certain message, but we have to jump to that message ourselves. Subliminal messaging does not allow the person being messaged to get the message themselves it forces it into the subconscious regardless of the individual's personality and thought processes, that is why it is illegal, it is a form of mental programming all be it relatively ineffectual in the long term.
 

SilentCom

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Mar 14, 2011
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Quantom Quak said:
believer258 said:
Also, what subliminal messaging? There's hardly anything sublime about them.
You'd be surprised. Just the way they set up the scenes implies that the men in the scene are better than anyone else around them. The fact that they're supposed to be doctors, but don't use 'medical' words and have headphones and other casual items brings them to our level. It's trying to tell us that if you eat that product, even if you're not that smart, you could be like them.
I didn't get that from their ads at all. I my thought process went sort of the other way around actually. Even the doctors who eat slim jim are stupid and one minded.
 

Hasido

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Jun 20, 2011
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ads? what ads
oh you mean those things that i ignore at the start of every video. havent really noticed aything about them. but i guess thats to do when i mute them and read forum topics until they go away.
 

viking97

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Jan 23, 2010
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RatRace123 said:
I've never seen anything subliminal in the ads. The only message I take away from it is, don't iron clothes, buy a van or be sad about getting dumped; eat our nasty peperoni sticks!
also don't ride on scooters behind fucking gorgeous women. and eat long strands of spicy meat. wait a second...