Kinda get the feeling it's going somewhere, but where that is was not clear from the pilot. What we need is to have the real world characters get a little more fleshed out before people can really start to empathize with them, and the beginnings of a narrative arc within the game-world would help to draw in viewers as well as set up the story for the next few episodes. 'The unattractive guy got a girlfriend IRL' is not a compelling storyline unless we care about the 'unattractive guy' and have some investment in his either having or not having a girlfriend.
Without either of these (characterization and a compelling narrative arc), all we get is a pity party about how gamers feel unattractive and fantasize they are entirely unlike they picture their real selves to be. I'm not against the show in any respect, but I think it needs some work to be really great.