Hmmm, it has a ruined eye that seems to follow me wherever I go, and a pretty mouth to devour me whole...
I wonder if it will vigorously disapprove if you put too much honey in your tea, and try and make snacks out of your body parts.
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THAT SAID
Well the appeal to a lot of this stuff seems to be directly tied to you liking the movie. For the most part the only real gimmick is the usage of some lines and the word "Tron".
Truthfully I think they are going a bit overboard with high end merchandizing for a movie that hasn't even come out yet, and strikes me as being a massive roll of the dice overall. The world has changed since the original "Tron" came out, and people understand computers a lot more than they did back then, a lot of the mystique is gone.
What's more a number of other creations have tread much of the same ground since then with mixed degrees of success. Things like "Reboot", and the ongoing Japanese series like "Compiler" and "Assembler" (the animes released in the US were lacking however, some fans however might remember a scene in Silent Mobius where Assembler makes an apperance though, despite it not being a shared universe).
The first movie was the result of computer mystique, and given that the new series seems to be using the same logic (including dusting off some of the same devices), it is pretty much relying on nostolgia to convey a simple, and dated concept, that many science fiction and fantasy geeks are going to realize has actually been handled better (in a variety of ways) since the original, irregardless of where the inspiration comes from.
For all I know it will be huge, I've been proven wrong more than a few times. I however have been sort of looking at this through the same eyes as I see many other remakes/sequels of/to things that were popular a couple of decades ago.
Action figures I can get, but when you can buy a servicable keyboard for $20, I think it's a bit over-enthusiastic for them to be thinking that a custom color scheme and the name "Tron" on the front is going to get people to line up and spend an extra $100.00. Then there is the snow-boots bit... $270 is not bad for a high end pair of snow boots, but it seems odd to expect the movie to be popular enough where people will be running out to buy another pair in custom colors.