Super embarrassing confession time: Twilight. Yes, THAT Twilight.
Once upon a time, a teenaged Lilani very much disliked reading. A reading program which plagued her throughout middle school and junior high turned reading from a fun pasttime into dreadful homework, which required her to read a certain number of books each year and take tests on them. This was to earn an arbitrary number of points by the end of the year, which meant she was choosing books based on an arbitrary point value rather than her actual interest in them. By high school, this program was no longer required for her grades, so she enjoyed a long hiatus from reading books of any kind.
Then, her friends began chattering about a wonderful book called Twilight, magically suited for young women of their exact age and description. After much hype and exultation, Lilani finally broke down and read the book. And she couldn't stop, hiding in her closet in the middle of the night so she could read long after she was supposed to have gone to bed. She plowed through the series as the other books came out, and while she realized they were poorly written they had ensnared and captivated her imagination, and rekindled her interest in books. She has since read many other books of a much higher quality, but Twilight was still the book which relit the flame.
These days, Lilani simply doesn't have the time for reading, but her line of work allows her to listen to things on headphones, so she enjoys her literature mostly in the form of audiobooks now. But she still buys and enjoys hard copies when she can, still loving the feel of a book in her arms.