Australia makes significant changes to Cigarette Packaging [http://news.bbc.co.uk/2/hi/asia-pacific/8651414.stm]
According to BBC News [http://www.bbc.co.uk/], Australia has introduced a law that forces cigarette companies to remove all branding and color from their packaging and use standardised packaging along with graphic and disturbing images to dissuade smokers.
Now...I'm conflicted on this, I'm not a smoker so, this really doesn't affect me one way or the other, but what really drew me to this was the idea of the standardised packaging. See, in various parts of Europe, the UK and Ireland at least, it's long been the case in cigarette advertising that you couldn't in any way make reference to the fact that it was cigarettes you were selling. This caused graphic designers to get creative, so, you had brands like 'Silk Cut' where you got a poster with a pair of scissors cutting a length of purple silk. So, in essence things actually turned out a little better for those companies, as they now were forced to really work their adverts to those strict specifications. Of course, even then it's rather limited to packaging as, tv is a no go, as are billboards and sporting events.
I was thinking this would be much the same thing with this law. Then of course the standardisation, which is a shame. And even more distastefully, the images they've decided to go with, the video linked in the article shows a packet with a gangrenous foot, yeah. But...is that -really- going to put smokers off?
Doubtful. Unless they've got weak stomachs.
According to BBC News [http://www.bbc.co.uk/], Australia has introduced a law that forces cigarette companies to remove all branding and color from their packaging and use standardised packaging along with graphic and disturbing images to dissuade smokers.
Now...I'm conflicted on this, I'm not a smoker so, this really doesn't affect me one way or the other, but what really drew me to this was the idea of the standardised packaging. See, in various parts of Europe, the UK and Ireland at least, it's long been the case in cigarette advertising that you couldn't in any way make reference to the fact that it was cigarettes you were selling. This caused graphic designers to get creative, so, you had brands like 'Silk Cut' where you got a poster with a pair of scissors cutting a length of purple silk. So, in essence things actually turned out a little better for those companies, as they now were forced to really work their adverts to those strict specifications. Of course, even then it's rather limited to packaging as, tv is a no go, as are billboards and sporting events.
I was thinking this would be much the same thing with this law. Then of course the standardisation, which is a shame. And even more distastefully, the images they've decided to go with, the video linked in the article shows a packet with a gangrenous foot, yeah. But...is that -really- going to put smokers off?
Doubtful. Unless they've got weak stomachs.