Ugh. I should have known.
I'm not sure if the first half of the video was actually a premise to the bog-standard Moviebob hypoagency endorsement, or just a drawn-out strawman to line up the sites for another hamfisted guilt trip, but whichever it is, it's utterly bogus.
To claim that ?geek culture? is the driving force of the ?mainstream culture? now is to devalue everything that he built his career on before picking up the ?white male guilt? banner. ?Mainstream? media and marketing hasn't ?embraced? geek culture, it's pillaged it. It's the same tactic that shot Apple out of the dumps a decade ago. Few outside the geek milieu knew what an MP3 even was. The iPod was a geek ?toy,? made more flashy and less functional..err.. complicated for mainstream marketing, and Turtleneck Jesus made a killing. Repeat the pattern a few more times with smartphones and portable/tablet computers (all of which were around long before Apple brought them into the mainstream eye), and it's not surprising that other industries picked up on it.
And that's what we have now, that Bob so gleefully touts as ?winning:? Geek culture signed, sanitized, sanctified, sealed, remodeled and approved for public consumption. Star Trek's nuance and philosophy was cut off into trendy rounded corners of pretty frat-boys and explosions; a world-wide-web two point oh, brought to you by Google, for the low, low price of reducing you to a pile of marketing data; childhood icons repackaged, rebranded, and ?re-imagined? in a cynical expectation of exploiting geek nostalgia, as they're shuffled and traded between megacorp portfolios like so many Magic: The Gathering cards.
At best, a rather Pyrrhic victory, but I don't think it's any sort of victory. Rather, it's just the latest in a line of salvos that extends back longer than most of us have been alive. ?The Mainstream? hates outliers, and is constantly trying to bring them back into the fold. The Comics Code Authority tried (and succeeded for nearly half a century), ?Mazes and Monsters? tried, Tipper Gore tried... an iconoclastic and individualistic subculture is bad for authority and bad for business.
Now we get what we already had, handed back to us. They dumb it down and tart it up, aiding the widespread acceptance and adoption of the watery work-alikes, all spiced with a societal anti-intellectualism that is most decidedly non-geek-friendly. And counting on the poor, silly rebels-without-a-clue of ?geek culture? to eat it up, grateful that the sexy cheerleader of the Mass Market noticed that they exist.
And, apparently, it's working.